Unfortunately, 20% of small businesses fail in their first year, and 50% succumb to closing their doors by the fifth year. While many factors can play into business ultimately shutting down, a main player in establishing a relevant business that reaches people, stays engaged and is up-to-date on what’s trending is marketing. You’re able to get your products and services out there, source consumer interest upcoming launches and maintain an on-point, trending brand. Eyal Gutentag knows just how important a solid marketing foundation is as a national performance marketing leader. You too can beat the odds of keeping your business open for the long haul by applying these two marketing strategies.
1. Get interactive
Everyone is online nowadays. You can do anything with a phone, so you need people to have a way to engage online with your product, business or service when they’re checking you out. Interactive content boils down to anything you can swipe, click, or do when on your website. The more you can make your content an experience for the consumer with engaging quizzes, polls, surveys or augmented reality ads, the more time they’ll spend on your site, and the better chance you’ll have at getting a sale or inquiry about what you’re offering.
2. Have voice-generated search features
Speech-recognition features are harder to adopt but are the future thanks to the prevalence of Alexa, Siri and other voice-initiated products. People type so much nowadays, so getting to talk is a welcome change. Making a search feature on your website voice-activated will let users cater exactly what they’re looking for and specific details they desire. While this isn’t as easily accessible in current technology and website platforms, it’s definitely going to help you engage with more people once adopted.
As a business owner, you always want to be predicting what will be received well to get more people in the door and engaging with your products. These two tips will keep you afloat and ahead of the game as a leader in your field.